Shiro Yamaguchi (Ph.D.) is an associate professor of sport management in the Department of Human Health and Wellbeing at University of Marketing and Distribution Sciences, Japan and a visiting scholar in the Department of Movement and Sport Sciences at Vrije Universiteit Brussel, Belgium. My research interests focus on sport management and event management, sport tourism, sustainable cycle tourism, and sponsorship activation. My article has been published in peer-reviewed journals, such as the Sport Marketing Quarterly, Event Management, Sport, Business and Management: An International Journal, Journal of Convention & Event Tourism, Frontiers in Sports and Active Living, International Journal of Sport and Health Science, Journal of Asiania Sport for All, Japan Journal of Physical Education, Health and Sport Sciences, Japanese Journal of Sport Management,  Journal of Lifelong Sport, Journal of Japan Society of Sports Industry, and so on.